Search engine optimization (SEO) is the process of designing your website in such a way that it is visible to the people on the Internet looking for your goods and services. This process includes design changes, structural changes to the HTML code, and the editing of web page text to allow potential customers find your website more easily. (more about search engine optimization)
A website can be a valuable marketing tool. However, it is only valuable if potential new customers are able to find your website. (more about website visibility)
Proper keyword selection is crucial. In order to attract the maximum number of people to your website, it is important to know what they are looking for. (more about keyword research)
Aim Higher! Consulting can provide you with the Internet marketing research needed to make good business decisions regarding your website. Decisions about keyword selection (“Which keywords should I use?”) impact not only your potential position rank, but also your potential traffic flow and return on investment (ROI) in your website spending. (more about rank position factors)
The Internet is primarily an information resource--to generate sales of goods or services, websites must provide information to those searching the Internet in order to attract them to your sites and allow visitors the opportunity to discover that your products or services are available and designed to meet their needs. (more about increasing website traffic)
That depends on a number of factors. Here are some questions to ask: (more about needed keyword research and search engine optimization)
Contact Aim Higher! Consulting if you are interested in improving the business success of your website.