Internet Business Consulting

Search Engine Strategies, Internet Marketing, and Optimization Services

Internet market research directs business website development decisions

The basic process of maximizing a website’s marketing potential for a new venture or for an existing website is: Internet Market Research, Content and Website Design and Optimization, and Monitoring and Web Page Revisions (where necessary).

Internet market research, including keyword research and analysis, competitor analysis, and link analysis, is crucial to making sound Internet marketing business decisions.

The primary purpose of the market research is to determine which keywords will generate the most business traffic for your website, and to define a strategy for capturing that traffic. Selecting the right keywords to target on your website can have a dramatic impact on the amount of business generated.

In order to attract the maximum number of people to your website, it is important to know what they are looking for. For example, there is a large difference in the number of monthly searches for the related keywords home equity line, home equity loan, and home equity loans--knowing which term to use can make a big difference in your bottom line.

It is also important to know what key words and search phrases your successful competitors are targeting. If there are too many pages competing for a particular key word or search phrase, you run the risk of not being seen--or even worse, of being seen by people who are not actually interested in buying your products or services. For example, if you sell automotive or home windows the conversion of website visitors into customers will not benefit from visits by searchers interested in Microsoft's Windows operating systems.

To further maximize your web traffic potential, Aim Higher! Consulting can analyze major competitors’ websites.Then you can develop strategies to counter their strengths and capitalize on their weaknesses.

Aim Higher! Consulting’s keyword research and competitor analysis will help you identify the keywords with the best potential to attract website visitors, and to determine the best strategies for capturing traffic using those keywords. We thoroughly analyze the number of monthly searches on each key word and search phrase, the number of competing pages, keyword ratios, and frequency counts for your site and your competition.

Contact Aim Higher! Consulting if you are interested in improving the business success of your website.