Internet Business Consulting

Do I need keyword research and search engine optimization (SEO)?

That depends on a number of factors. Here are some questions to ask:

• Are you marketing a product or service via your website?
• What role does your website (Internet marketing) play in your overall marketing strategy?
• If your web traffic increased 10-fold, 20-fold, 50-fold, 100-fold, would that have a significant impact on your bottom line?
• Can you calculate the value per-customer of the additional traffic to your website?
• Is your website actually drawing traffic and closing sales?
• If your website is not generating sales, and it were to suddenly start generating sales, would it become a more important part of your marketing strategy?
• Would an increased number of customers increase your revenue?

Keyword research and search engine optimization can help uncover the terms searchers are using to look for the goods or services you offer and help improve your website visibility to potential customers. In conjunction with server log file analysis, it can provide the business metrics necessary for you to track the business success of your website.

Contact Aim Higher! Consulting if you are interested in improving the business success of your website.